Buying and selling real estate for sale by owner

What to do in a slow housing market.
March 16th, 2009 10:59 PM
Why don't homes Sell?The market is slow

You’ll hear it described as a slow market, or a buyers market, or maybe a cold market. But it all means the same thing. That home sales in the local area, or market, are slow. That there are too many homes for sale and not enough active buyers. There are several things you can do to combat a slow market. The most effective strategy is to sell at a lower price. Buyers are expecting to find bargains during a slow market. You can also help yourself by offering to pay some concessions to help a buyer that might not have a lot of cash. The ultimate way to beat a slow market is to simply wait it out. But that’s not always an option for many sellers. If you didn't pay a commission you could sell for less and still pocket more. Is that something you can do? Most people who think things through for a few moments realize they have enough know how to get thing done. Why then is selling a house so different.   


Posted by Direct to Market LLC. on March 16th, 2009 10:59 PMPost a Comment (0)

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Avoid Paying a Real Estate Commission!
March 29th, 2009 9:50 PM

How to avoid listing with a broker and why they call FSBO’s.

Let’s face it; some for sale by owners get called by real estate agents relentlessly. Aggressive prospecting, fast talking sales pitches and shady practices are part of the real estate agent cliché. Try placing an ad in the paper or a sign in the yard and the stereotype is quickly confirmed.

The last thing you want is an agent wasting your time with the promise they are working with a buyer that wants your home.

False offers get the agent in the door. The reason agents want this is; statistically sellers’ only interview between one to three agents. The first agent that makes contact has the greatest chance of securing the listing. Claims of over-valuing or introducing mortgage brokers or developers who might have a reason to buy a sellers home is all in the bag of tricks. Why? Simple; for sale by owners send out red flags when the place the ad in a newspaper or place a sign in the front yard. Effectively they’re saying to these agents: “call me, here’s my contact number”. Of course not all real estate agents are guilty. However, buying and selling real estate involves a lot of money. Your money and they want a piece of your pie.

Limit these phone calls from agents who prospect fsbos by placing the kind of advertisement that says; “I don’t need your help”. Below is a short list that can help.

· Use newsprint effectively by providing information unique to the property and using a web address in it that interested buyers can access more information and contact you.

· Place signs directing buyers to the property. The sign in the yard should include a web address and your contact number.

· Place flyers convenient for buyers to get and keep them available.

· Make sure flyers include enough information to create desire to go inside. Include a web address to get more information and a contact number.

· Pay attention to what marketing techniques attract you to products and makes you react. What motivates you to act will probably motivate the buyer to your door as well.  Have you searched the web for your next home?

If you have a good marketing plan in place agents will have less incentive to contact you. What can they offer you if you can do what they do?

Keep in mind that who ever is going to buy your home will pursue all leads to contact you. They will read any and everything about your home. Buyers want to be informed. Allow them an opportunity for independent discovery. This builds desire and a need for what you’re offering. They will also become very competitive if they perceive another buyer might beat them to the front door.

Family and friend’s count, no one wants to make costly mistakes especially when the stakes are high. Buyers often ask parents and close friends for advice or opinions when making big decisions. Having photos and as much information available online allows them to do this privately. If they kill the deal so be it. You don’t want to get into a legal mess and waste your valuable marketing time.

There was a home online that had a private URL that got over 80 hits in one weekend from family and friends of the buyer. They bought the home and settled quickly.

Consider the services from www.Ifsbo.info to complete an effective marketing campaign.


Posted by Direct to Market LLC. on March 29th, 2009 9:50 PMPost a Comment (0)

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Buying Bank Owned Foreclosures / reo
March 29th, 2009 8:42 PM

rightBuying bank owned properties
There is a lot of interest in buying bank owned properties these days. A lot of information, some good and some bad, is floating around about the subject.   Often the information offered is for sale, with the promise that you can make a lot of money with little effort once you know “the secret formula”.  The fact is that there are no secrets, and to make money does require effort.

What’s an REO?left
REO stands for “Real Estate Owned”.  These are properties that have gone through foreclosure and are now owned by the bank or mortgage company.  This is not the same as a property up for foreclosure auction.  When buying a property during a foreclosure sale, you must pay at least the loan balance plus any interest and other fees accumulated during the foreclosure process.  You must also be prepared to pay with cash in hand.  And on top of all that, you’ll receive the property 100% “as is”.  That could include existing liens and even current occupants that need to be evicted.  A REO, by contrast, is a much “cleaner” and attractive transaction.  The REO property did not find a buyer during foreclosure auction.  The bank now owns it.  The bank will see to the removal of tax liens, evict occupants if needed and generally prepare for the issuance of a title insurance policy to the buyer at closing.  Do be aware that REO’s may be exempt from normal disclosure requirements.  In California, for example, banks are exempt from giving a Transfer Disclosure Statement, a document that normally requires sellers to tell you about any defects they are aware of.

rightIs it a bargain?
It’s commonly assumed that any REO must be a bargain and an opportunity for easy money.  This simply isn’t true.  You have to be very careful about buying a REO if your intent is to make money off of it.  While it’s true that the bank is typically anxious to sell it quickly, they are also strongly motivated to get as much as they can for it.  When considering the value of a REO, you need to look closely at comparable sales in the neighborhood and be sure to take into account the time and cost of any repairs or remodeling needed to prepare the house for resale.  The bargains with money making potential exist, and many people do very well buying foreclosures.  But there are also many REO’s that are not good buys and not likely to turn a profit. 

Ready to make an offer?left
Most banks have a REO department that you’ll work with in buying a REO property from them.  Typically the REO department will use a listing agent to get their REO properties listed on the local MLS.  Before making your offer, you’ll want to contact either the listing agent or REO department at the bank and find out as much as you can about what they know about the condition of the property and what their process is for receiving offers.  Since banks almost always sell REO properties “as is”, you’ll want to be sure and include an inspection contingency in your offer that gives you time to check for hidden damage and terminate the offer if you find it.  As with making any offer on real estate, you’ll make your offer more attractive if you can include documentation of your ability to pay, such as a pre-approval letter from a lender.  After you’ve made your offer, you can expect the bank to make a counter offer.  Then it will be up to you to decide whether to accept their counter, or offer a counter to the counter offer.  Realize, you’ll be dealing with a process that probably involves multiple people at the bank, and they don’t work evenings or weekends.  It’s not unusual for the process of offers and counter offers to take days or even weeks.

Find a specialist who deals with reo properties. Make sure you know who they represent. Hire a lawyer to answer any questions your unsure about.


Posted by Direct to Market LLC. on March 29th, 2009 8:42 PMPost a Comment (0)

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Going Green, It's easy to start simple!
March 21st, 2009 9:49 AM

If you want to go green for the plant it earth do something simple to start. Helping doesn't have to be complicated. Consider the following to do a part in the big theme of being planet friendly. The following websites can give you some tips on being green:

Every Day is Earth Day!CAMPAIGNEARTH

GOCARBONZERO

GENGREENLIFE

IDEALBITE

1-800-volunteer 

 

Do you know someone who should be nominated for the president's Volunteer Service Award? You can nominate them at pointsofflight.org

What are some of the hazards in your home?Hazrds in the home

Mold in the home 

Lead in the home

Radon information

Environmental issues


Posted by Direct to Market LLC. on March 21st, 2009 9:49 AMPost a Comment (0)

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Why paint a home to sell it?
March 17th, 2009 10:54 PM
Painting a home.Should you paint?
There are many factors involved in marketing and selling your home. You can't control most of them. The curb appeal of your home plays a big role in the sales process, and it's one of the things you can have direct control over.  You'll never get another chance to make a first impression of how your home looks from the street. If your home exterior needs new paint, potential buyers might not even get out of their car to come in and look.  Putting fresh paint on your home, both on the outside and the inside, is usually the one thing you can do that pays off the fastest.  You'll get more buyers looking, and they'll like what they see more, translating into a better chance for a quick offer at a higher price.   

Try to stick with light, neutral colors. These seem to resonate best with buyers.  A fresh coat of light beige on interior walls will freshen up your home and make it more marketable.   

Simply put, new paint is usually the most profitable improvement you can make when getting your home ready for sale.  So unless your paint is already in like new condition, you probably should paint.

Posted by Direct to Market LLC. on March 17th, 2009 10:54 PMPost a Comment (0)

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ABC World News Reports on Real Estate Websites
March 12th, 2009 5:26 PM

                                                                                                        …Yes! While the neighbors up the street are paying 7% to sell their home with a conventional real estate company. The internetforsalebyowner.info users are getting better market coverage paying only $49.99. While your Uncle paid a flat fee broker, $1000.00 dollars to sell his home. The www.ifsbo.info users got better exposure for only $49.99. While your boss used a discount broker and only paid half a normal commission and did all the showings ifsbo users paid only $49.99 and still got better results. The internet has changed the way real estate can be marketed. Why then would you pay to 7% for an old antiquated marketing system?

Read what ABC WORLD NEWS reported about consumers benefiting from using real estate websites like www.internetforsalebyowner.info www.ifsbo.info


Posted by Direct to Market LLC. on March 12th, 2009 5:26 PMPost a Comment (0)

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What tips can home sellers find online?
March 2nd, 2009 4:37 PM

Get Marketing tip by clicking here!

FACT: In todays real estate market you need to make your home stand out from all the other competition. For about the cost of advertising in your local newspaper classified section that run for only a few weeks, Ifsbo.info can create a website or internet advertising for you. Also Considering  many newpaper publications have been declining in circulation due to growing internet use it makes sense to include ifsbo.info in your marketing plan. It's easy to see why serious home sellers want results fast and insisit on maximum exposure for their properties. Ifsbo.info provides several internet marketing solutions to create that effective exposure.


Posted by Direct to Market LLC. on March 2nd, 2009 4:37 PMPost a Comment (0)

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Newspaper are Dying Out! They are losing revenue and Readers!
March 2nd, 2009 4:32 PM

Newspapers are going the way of the Dinosaur! Predictions of the next news cycle and what it might mean for the consumer. With Real estate brokers relying on local news print will thet be next to go extinct?

Chapter 11 has been filied for the owners of 33 major newspapers.

More and more people are turning to the internet every day for the things they need. News, weather, shopping and information are easy to find. Newspapers all over the United States are going broke. Circulations are declining every month. Advertising dollars are dying out. Foolish people would spend a large advertising budget in newsprint that doesn't give a reader a web address that directs prospect to find out more about what they are selling and make it easy to contact them. That's why success is found by those who leverage every dollar. It's easy, smart and effective to use ifsbo.info to make marketing your home complete, drive buyers to your ad and get your home sold.

Putting all your eggs in one basket isn't wise. Use Ifsbo.info as well as other advertising sources. Compare our services.

 


Posted by Direct to Market LLC. on March 2nd, 2009 4:32 PMPost a Comment (0)

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Direct to Market LLC.The information on the ifsbo.info website published by Direct to Market LLC. ("DTM") is available to you "AS IS" for your independent use and is not intended to provide investment or real estate or legal advice. We can not and do not guarantee information and its applicability in regards to your individual circumstances. DTM makes no warranties of any kind, either express or implied, regarding information provided including, without limitation, any warranties of merchantability or fitness for a particular purpose. You should seek professional advice from experts in each field.


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