Real Estate Analyst Predict Change in Industry HOW TO MARKET YOUR HOME WITHOUT A BROKER By Victor Wayne Harrisburg Pennsylvania - A leading real estate analyst talked today about the outlook in real estate marketing. Recent changes have effected how traditional real estate brokers have to compete with more modern, economical marketing solutions available to consumers. With the boom of the internet many brokers have lacked the competence to control market niches. . Knowledge of market conditions and control of housing inventory have historically meant home sellers needed brokers networks such as their MLS (Multiple Listing Service) and referral networks to attract buyers. Choices on the internet have eroded a supply of buyers and the ability for brokers to demand high commissions…. “It’s just that simple. You had to pay to get into the buyers arena and the real estate broker controlled the ticket office. You pay a broker - not for his knowledge- but for his access. If you had access to those buyers yourself--- then you wouldn’t need to pay him at all.” www.Ifsbo.info. is a modern MLS for home sellers. Dirty Secrets Real Estate Brokers don’t want you to know. Large brokerage firms that track business know that for every home listing whether it sells or not translates into about 1.5 transaction sides. A transaction side occurs when a broker is paid because he brings a buyer or a seller to the closing table. In other words your home creates buyer leads and the broker sells those buyers a different home. Some brokers tell home sellers that their home is worth more in order to obtain a listing agreement then after lost marketing time at an inflated price comes back to the seller and demands a lower listing price is required indicating the lack of an offer means either the market has changed or other home seller are offering more incentives and your home needs to be more competitive. Either way you’re still sitting in your home and the brokers making money off of you. Large real estate firms may not be the best to do business with. If a Brokerage firm advertises agent training you can be assured if you call in into the office the agent that picks up the phone is hot out of some training seminar. Good agents are to busy to sit by the phone hoping a buyer or a seller will call in. Brokerages hire new agents for several reasons. They know that a new agent will buy or sell their own home. They might sell or list a friend or family home. New agents will advertise promoting the company name and logo. At the agents own expense. All agents were new at one point, but, the saying, “‘90% of the business is done by 10% of the agents.” Still holds true. What are the odds of you calling a firm and getting one of the top producers? 50/50. Probably not, it’s more like zero. I would take odds you would contact an agent who knows enough to make mistakes a wiggle out of trouble though. The internet has changed the way we live in all aspects of our lives. It has made new industries and has put other out of business all together. The next market turn will bring new players to the doors of home owners nation wide.  ###

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