Classified News

There is one thing for sure about this new economy. That's business will find away through the tough times. With new advances in media technology and the way people use them make it difficult for companies to reach prospects. Businesses are struggling to get their message about products and services they provide to the consumer. This past week The Daily News provided subscriptions for book readers like the Nook. The Wall Street Journal is set to do the same. If this is a trend that continues what will it mean for the advertising budgets and the thin bottom line many companies have to negotiate with now? Will it provide more marketing opportunities? We'll have to wait and see. One thing is sure and that's this new economy is a game changer. Stable companies are feeling the ground shaking beneath their foundations. Some are going to crumble while others will manage to rebuild into stronger more nimble competitors. The upside will be the birth of new companies that will grow and prosper. Mainly because they will be able to operate with out the baggage that saddles so many businesses of the past. Such as management structures and business platforms that are obsolete. Advertising needs to be remodeled as well.

We will examine ideas from past marketing and the future of business with the next post.